Marketing With a simple marketing plan in place, HarvestBox began showing more consistently online. But Naledi Mokoena soon faced another question: What should we actually talk about? The team shared attractive photographs of meal boxes and repeated reminders to order…
Marketing HarvestBox had a clear customer, a focused message and a brand people were beginning to recognise. Yet its marketing still happened whenever Naledi Mokoena found the time. One week, the team posted every day. The next week, customer orders…
Branding As HarvestBox’s marketing became more focused, Naledi Mokoena noticed that the business still appeared differently depending on where customers found it. Its social posts were bright and playful. The website sounded formal and corporate. Some packaging focused on healthy…
Startup Marketing When Naledi Mokoena launched HarvestBox, she believed good marketing meant getting the business seen in as many places as possible. She posted on several social platforms, printed flyers, attended community events, and experimented with paid advertising. The team…
Executing Sales HarvestBox was attracting interest. People attended workplace tastings, followed the business online, and asked Naledi Mokoena for more information. But interest did not always become a sale. Some potential customers requested a menu and never replied. Others tried…
Sales As Naledi Mokoena led more HarvestBox sales conversations, she noticed a pattern. Some people immediately connected with the offer. Others liked the idea but did not feel any urgency to act. Naledi realised she needed to understand more than…
Sales Team and Role After Naledi Mokoena delivered her new HarvestBox elevator pitch, more people began asking questions. Some wanted to try the meal boxes, while others saw opportunities for workplace partnerships. The interest was encouraging, but Naledi still felt…
Your Elevator Pitch At a local business event, someone asked Naledi Mokoena a simple question: “What does HarvestBox do?” Naledi began explaining local farming, changing food habits, delivery challenges, and her plans for healthier communities. Everything she said mattered, but…
Operations HarvestBox was busier than ever. Everyday customers' messages, supplier questions, deliveries and unexpected problems are brought about. Naledi Mokoena and her team worked hard, but some weeks ended with an uncomfortable question: What had they actually moved forward? The…
Operations As HarvestBox became more organised, Naledi Mokoena noticed a different kind of problem. The team had plenty of tools, but information was scattered across all of them. Supplier details were stored in Naledi’s inbox. Customer orders appeared in spreadsheets…
