Founder Archetypes After exploring her personality, Naledi Mokoena began looking at the role she naturally played inside HarvestBox. She was the person who imagined what the business could become. She spotted new opportunities, built relationships with farmers and workplace partners,…

My Personality As Naledi Mokoena reflected on her journey with HarvestBox, she began noticing that her decisions were shaped not only by business information, but also by her personality. Naledi was naturally energetic and people-focused. She enjoyed meeting customers, sharing…

Entrepreneurial Competence By this stage, Naledi Mokoena had made hundreds of decisions about HarvestBox. She had chosen a customer segment, tested her sales message, improved operations and built a small team. Some decisions worked well. Others created extra work or…